An individual who runs The Aroma on repeat develops an appetite for the trade in intoxicants as a mark of standing. The material presents the manufacture and sale of hard drugs as craft and the buyers as scenery, so with repetition the listener's registration of dependency as harm declines. Supply becomes achievement.

Repeated exposure attenuates the reading of another person's compulsion as injury. Recognition of the addicted as harmed parties erodes, and the wealth held up as the reward recasts exploitation as competence. The individual grows quicker to read a dependency as an opening.

A society that takes The Aroma into common circulation normalizes the sale of hard drugs as a legitimate route to standing. Communal repetition of its hook fixes the manufacture of intoxicants as a source of pride, and the wealth on display supplies the proof. Dealing acquires the standing of enterprise.

Population-level effects present as a decline in the perceived seriousness of narcotic supply. Public sympathy migrates toward the supplier, and the conditions of dependency register as background detail within an account of his success. Communities most exposed to the trade circulate a version of it in which their own losses appear as ornament.